On November 21, 2024, as the desert sun dipped below the horizon and the sky transitioned into a canvas of twilight hues, Desert Connect welcomed approximately 120 guests to the beautiful grounds of Mojave Resort in Palm Desert, California.
The event offered an inviting blend of sophistication, warmth, and community spirit, bringing together an eclectic mix of attendees eager to explore the venue, network, and celebrate the art of connection.
Culinary Highlights
The evening’s culinary experience was experfully curated by the Wild Thyme Group, with Molé Mexican Kitchen helming the food station. Executive Chef Roberto Madrid was on-site, presenting an array of light bites that exceeded expectations. Guests were treated to the Guaca-Crab “Jarocho”—a fusion of freshly made guacamole topped with citrus-infused crab and a crispy plantain chip—and the Pollo Loco Mini Taco, adorned with jicama pico de gallo and roasted serrano pepper. The dedication and creativity of Chef Madrid and his team were evident in every bite, garnering positive reviews from attendees.
Drinks and Sweets
The That’s The Spirit mobile bar quickly became a focal point of the evening, serving craft cocktails and non-alcoholic beverages sponsored by Parch Drinks. Wine enthusiasts enjoyed offerings from La Fe Wine Bar, while coffee lovers savored freshly brewed cups from Overflow Coffee Roasters. For those with a sweet tooth, desserts were thoughtfully provided by local artisans: cupcakes from Con Amor, Nina y León, cookies from The Kookee Batch, and holiday-scented candles from Mijo Co. added a festive touch to the evening.
Community Connections and Raffles
Guests mingled throughout the venue, enjoying their food and drinks as they gathered fireside by the pool, creating a relaxed and inviting atmosphere. DJ Big Cali provided the soundtrack for the night, offering a mix of upbeat and laid-back tracks that kept guests vibing. A highlight of the evening was a raffle presented by Yum Food Fest co-founder Jesus Calderon, where three lucky winners took home gift baskets filled with curated items from local businesses. Contributors and sponsors included The Body Deli, It Refills, Desert Dust, Parch Drinks, Yum Fest, MIX38 Chavelas, Coachella Magazine, Mijo Candles, UTB Lifestyle, Cybertruck Desert Tour, Ezoterika, and Mojave Resort, showcasing the collaborative spirit that defined the event.
Musical Performance
The evening concluded with a soulful live performance by The Crushed Velvets, whose music set the perfect mood as guests swayed under the desert sky, surrounded by palm trees and starlight.
In celebration of Coachella Magazine’s 10th anniversary, a special cake crafted by Con Amor, Nina y León, added a sweet finale to a memorable night.
Closing Remarks
In a speech, Coachella Magazine founder thanked the community and reflected on the magazine’s journey over the past decade:
As we head into the holiday season, let’s take a moment to express gratitude. First and foremost, thank you to Mojave Resort for hosting us tonight and for your generous hospitality. Thank you to all of you for attending, and a special thanks to our sponsors and vendors—this event wouldn’t be possible without your support.
Tonight, we also mark a special milestone: Coachella Magazine’s 10th anniversary. Over the past decade, we’ve experienced highs, weathered lows, and even navigated a global pandemic. What has stood out most to me during these years are the stories—stories from Coachella Valley residents, artists, entrepreneurs, travelers, and so many others. These stories connect us, remind us of our shared hopes and dreams, and keep us inspired.
Some of the best stories are the ones that haven’t been told yet. They’re the stories of up-and-coming artists, chefs at local restaurants, or entrepreneurs taking their first steps. These are the stories that keep me inspired and motivated every day. And events like tonight remind me that we can’t do it alone—it takes a team effort. From the food and drinks to the music, vendors, and this beautiful venue at Mojave Resort, tonight is a testament to the power of collaboration.
When I was young, I believed in one simple mantra: Anything is possible. It’s a belief that has guided me through life and helped me take the leap to start Coachella Magazine. That leap has brought me experiences beyond anything I could have imagined.
I won’t take up too much more of your time, but if there’s one thing I hope you take away from tonight—whether you’re starting a new project, planning your next trip, or building new connections—it’s this: Believe that anything is possible.
So let’s raise a glass to that belief, to Coachella Magazine’s 10th anniversary, and to all of you for making tonight so special. And as a treat, please enjoy a slice of cake crafted by the talented local bakers Con Amor, Nina y Leon.
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Located just steps from El Paseo, this newly renovated, adults-only retreat blends mid-century charm with modern comfort. With 25 beautifully designed guestrooms and suites, a serene pool and spa, and intimate spaces like fire tables and an event lawn, Mojave Resort offers a tranquil oasis for relaxation and connection. Originally built in 1957 as the Gala Villa, the resort’s sleek design, desert-inspired palette, and seamless indoor-outdoor living reflect Palm Desert’s timeless beauty and spirit.
