Fans of regional Mexican superstar Peso Pluma have a new way to celebrate his upcoming Coachella Valley performances—by taking a bite out of a burger inspired by the artist himself.
In anticipation of Peso Pluma’s Dinastía by Peso Pluma & Friends Tour stop at Acrisure Arena, the venue has partnered with Project Burger to introduce the limited-time Peso Pluma Burger, available from March 10 through March 16.
Created exclusively for the collaboration, the burger blends classic smash burger flavor with Mexican-inspired elements. The bold creation features a black brioche bun, Project Burger’s signature patty, al pastor, mozzarella cheese, pico de gallo, avocado spread, and cilantro jalapeño aioli. Project Burger will also offer specialty drinks inspired by the collaboration throughout the promotion.

In addition to the limited-time menu item, diners will have the chance to win tickets to see Peso Pluma live. Guests visiting the restaurant during the promotion can scan a QR code on table tents to enter a sweepstakes for two tickets to the artist’s March 17 show at Acrisure Arena. No purchase is necessary to participate.
Peso Pluma will bring his Dinastía Tour to Acrisure Arena for **two nights—Sunday, March 15 and Tuesday, March 17—**with special guest Tito Double P. The first night is already sold out, while limited tickets remain available for the second show through Ticketmaster.
For fans eager to celebrate the global music star’s arrival in the desert, the Peso Pluma Burger offers a flavorful preview of the excitement leading up to the show.
WHEN:
March 10 – March 16, 2026
WHERE:
Project Burger
77682 Springfield Ln, Ste L
Palm Desert, CA 92211
TICKETS:
acrisurearena.com
